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Xiaohongshu pivots: Less search, more soul

Rather than react to WeChat’s copycat threat, China’s $26 billion social platform aims to deepen user engagement and boost retention via interest-based communities.

Xiaohongshu pivots: Less search, more soul
Xiaohongshu has pivoted from a search-focused platform to an interest-based community model as competition intensifies in China's social media landscape. Image: Freepik

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