Search Results: wechat boutique
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
European Retailers Lure Chinese Shoppers with WeChat Pay
Leading European retailers are now offering easier payment options, like WeChat Pay, to entice more Chinese tourist to shop on their travels aboard. Read More
Hermès Reveals Behind-the-Scenes to Its Craftsmanship via WeChat
On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More
Deciphering Tencent’s WeChat Ecosystem
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More
Givenchy WeChat Store Launches
The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More
WeChat Mini-program Use Increased 600 Percent in 2017
According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More
The 9 Best WeChat Campaigns by Luxury Brands in April 2018
WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
The 6 Most Innovative WeChat Campaigns Right Now
We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More
