Search Results: wechat boutique

Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More

Leading European retailers are now offering easier payment options, like WeChat Pay, to entice more Chinese tourist to shop on their travels aboard. Read More

On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More

How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More

The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More

We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More