Search Results: wechat
Chanel Leads WeChat Views For Luxury Brands, Followed By Louis Vuitton And Burberry
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès, and Fendi. Read More
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
Will WeCom Boost Luxury Sales on WeChat?
Aside from improving enterprise client communication efficiency, how will WeCom’s recent upgrade help luxury players in China? Read More
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
WeChat Leapfrogs Chanel To Become Top China Brand
It’s a new dawn for luxury, with WeChat overtaking the storied French luxury label Chanel atop Campaign Asia-Pacific's list of top-100 brands in China. Read More
What’s the Cost of WeChat Deleting University LGBTQ Accounts?
WeChat has deleted dozens of LGBT accounts run by Chinese university students. How will this move hurt China’s LGBT community — and WeChat itself? Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
And The Winner Is? WeChat, Of Course!
Having battled all other competitors, WeChat has not only managed to survive, but also thrive, becoming China’s only messaging app. Read More
Will Off-White Score In China With Its New WeChat Drop?
Streetwear brand Off-White released a limited-edition denim series on its new WeChat Mini Program store in China. Read More
