Search Results: victoria secret
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
Holding Large Events in China: Lessons for Brands from the Victoria’s Secret Shanghai Fashion Show
Here is what foreign brands should learn from the Victoria's Secrets Shanghai Fashion Show about planning future large-scale events in China. Read More
Tickets to Victoria’s Secret’s ‘Invite-Only’ Show Are Selling for $13,700 in China
Tickets to the Victoria's Secret fashion show in Shangha are on sale on Taobao for 90,000 yuan, reflecting the country's enthusiasm for the event. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
A Victoria’s Secret-Style Runway Show with Underage Girls Sparks Controversy in China
A children's fashion show, which copied the style of a Victoria's Secret runway event, hosted by a shopping mall in China has sparked online debate over children's rights. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
Victoria’s Secret to Open First Full China Location Across From Hermès in Shanghai
Opening up on Shanghai's Huaihai Road, Victoria's Secret will take up Louis Vuitton's old place with its first China store stocking lingerie. Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
Chinese Whispers: Louis Vuitton to Hire More Staff to Meet Demand in China & More
In order to meet the demand in China, Louis Vuitton will add 1,500 new manufacturing positions in Paris, in the next three years. Read More
