Search Results: tuhao
Why Apple’s ‘Champagne’ iPhone Isn’t True ‘Tuhao Gold’
For China's nouveau riche, the gold iPhone 5s isn't quite gold enough—but private companies are stepping up with modification services to meet their demands. Read More
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze
As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More
Will Wealthy Chinese Consumers Fall for Apple’s Pricey New iPhone X?
As Apple struggles in China's smartphone market, some think the high price tag of its new iPhone X might deter even wealthy buyers. Read More
Luxury Clothing Rentals Rise as China Embraces the Sharing Economy
As China embraces the benefits of the sharing economy, a wave of luxury clothing rental companies, like Y-Closet and Dou Bao Bao, have emerged. Read More
9 Slang Terms That Explain Chinese Consumer Culture
From fu’er dai to tuhao, here's a primer on Chinese slang we've devised in order to help you better understand the culture of Chinese consumers. Read More
This Company’s Garish Gold Bikes Poke Fun at China’s Nouveau Riche
A Hangzhou bike sharing company is drawing attention for its "tuhao gold" bikes, a color consumers will remember from Apple's iPhone 5s in China. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
Op-Ed | Chinese Consumers and Logos: an Endless Love Story?
The debate as to whether visible logos on luxury products is appealing to affluent Chinese consumers is no longer a black and white issue for brands. Read More
