Search Results: sustainability
Why The Western Approach To Sustainability Won’t Sell In China
When it comes to sustainability messages, Chinese consumers respond differently than their western counterparts. What makes a bigger impact in each market? Read More
Alibaba Answers China’s Growing Calls For Sustainability
Alibaba released a new rewards system to encourage consumers to reduce their carbon emissions. Will it be as sensational as Ant Forest? Read More
Celebrities Put Their Might Behind China’s Sustainability Agenda
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Lingerie Brand Bananain Plants Seeds of Sustainability
Gifting flower seeds is at the heart of the local underwear label's new campaign. It’s a simple gesture that taps both outdoor and sustainability trends. Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
Why Luxury Brands Must Redefine Their Views on Diversity and Sustainability in China
From the perception of many Western luxury leaders, China seems uninterested in sustainability and diversity. But is this accurate? Read More
Why Luxury Needs to Think Differently About Sustainability to Reach Gen Z
Luxury isn’t about craftsmanship or quality because that is not rare in luxury. Yet, the ability to innovate or inspire is. Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
