Search Results: streaming
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Does Bilibili’s Livestreaming Ban Foreshadow More Pains for China’s Gaming Sector?
Gen-Z favorite platform Bilibili will ban the livestreaming of more than 60 video games as Beijing renews its crackdown on the industry in 2022. Read More
Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?
Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy? Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
What China’s Livestreaming Boom Means for International Luxury Retailers
E-commerce livestreaming has been on a global march over the past year, with major industry repercussions. Read More
