Search Results: streaming
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
What China’s Livestreaming Boom Means for International Luxury Retailers
E-commerce livestreaming has been on a global march over the past year, with major industry repercussions. Read More
E-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More
What China’s Tightening Grip on Livestreaming Could Mean for Luxury
China has announced plans to increase regulations on livestreaming content and limit spending by users, spelling trouble for luxury brands. Read More
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
Digital Connections: What Arts Organizations Can Learn From China’s Livestreaming Trend
Join Jing Culture & Commerce, Fliggy, the travel services platform of Alibaba, and The British Museum for an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and… Read More
JD.com Cashes In On Livestreaming
China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
