Search Results: streaming
What China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
Bilibili Joins Double 11’s Livestreaming Sales Battle
Video sharing platform Bilibili just launched a new livestreaming function in a bid to revamp its loss-making business. But is it too late? Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Does Bilibili’s Livestreaming Ban Foreshadow More Pains for China’s Gaming Sector?
Gen-Z favorite platform Bilibili will ban the livestreaming of more than 60 video games as Beijing renews its crackdown on the industry in 2022. Read More
