Search Results: social selling
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
Selling To The Chinese: Digital & Social Media Marketing
While many luxury brands are counting on ostensibly luxury- and brand-mad Chinese consumers to bring in steady profits for the foreseeable future, industry insiders -- or research groups -- with… Read More
The Rumors On Chinese Socials Are True: Palace x Gucci Is Official
British skate brand Palace has joined forces with Italian luxury house Gucci for the first time. Read More
First Revenge Buying, Then Panic Selling. Is China’s Luxury Fever Cooling Down?
Chinese HNWIs are selling their Rolex and Hermès to raise quick cash. As the economy tumbles, is luxury really recession-proof? Read More
Why Luxury Sneakers Are The New Social Currency
C-suite executives are ditching their dress shoes for luxury sneakers. What does this new social currency say about the future of fashion? Read More
How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
Selling Beauty and Wellness to China’s ‘Anti-Emo’ Youth
China’s beauty economy has set its sights on mental health. This means shampoos, bath bombs, and other products claiming to ease "emo" thoughts. Read More
What Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
The Secrets to Selling Hard Luxury To China’s Gen Z
Today, hard luxury brands face a crucial question in China: what is the best way to reach, influence, and retain Gen Z consumers in China? Jing Daily’s Market Report, The… Read More
