Search Results: social selling
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
Selling To The Chinese: Digital & Social Media Marketing
While many luxury brands are counting on ostensibly luxury- and brand-mad Chinese consumers to bring in steady profits for the foreseeable future, industry insiders -- or research groups -- with feet on the ground know that Chinese consumers are far from a uniform group. Read More
Adidas Is Selling Reebok. Will Chinese Buyers Swoop In?
Adidas announced plans to sell or spin-off its underperforming Reebok brand. Can China seize its growth opportunity and revive it? Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
Key Takeaways from the Webinar ‘Decoding Daigou: China’s New Social Commerce’
Jing Daily, CLA, and YouWorld co-hosted a webinar on the rise of social selling in China and its impact on cross-border e-commerce in a post-COVID-19 world. Read More
Decoding Daigou: China’s New Social Commerce
Join Jing Daily, China Luxury Advisors and YouWorld for a live webinar on Thursday, May 28 at 11:30 a.m. ET as we discuss the rise of social selling in China and its impact on cross-border e-commerce in a post COVID-19 world. Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
Amid COVID-19, Hublot Starts Selling Via WeChat
Beginning April 13th, fans of the Swiss luxury watch brand Hublot can access the latest releases on WeChat, ahead of other global markets. Read More
