Search Results: social marketing
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
How Brands Can Form A Coherent Social Marketing Strategy In China
Companies in China should view social media marketing as one component of a holistic branding strategy, according to experts in a new video interview. Read More
How To Reach China’s Young HENRYs Through Social Marketing
China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read More
From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing
Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
Who Does Social Media Marketing Best In China?
Creative agencies, PR firms, and social media strategists all offer social media marketing services, making it difficult for companies to choose between them. Read More
Bryce Whitwam: An Insider’s Take On Social Media Marketing
The Shanghai managing director of number one global digital network Wunderman talks to Jing Daily about the challenges and opportunities that come with digital marketing in China. Read More
Selling To The Chinese: Digital & Social Media Marketing
While many luxury brands are counting on ostensibly luxury- and brand-mad Chinese consumers to bring in steady profits for the foreseeable future, industry insiders -- or research groups -- with feet on the ground know that Chinese consumers are far from a uniform group. Read More
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
