Search Results: short video
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
How Short Video Platforms Are Shaping Gen Z Consumer Behaviors
Short video apps like Douyin and TikTok demonstrate that consumers are ready to engage with personalized advertising and authentic branded content. Read More
Should Brands Tap The Booming Short Video Platform Zynn?
Zynn, the international version of the Chinese short video app Kuaishou is sweeping the social media battleground, but should Western brands tap into it? Read More
Chinese Whispers: Dior Launches Official Account on Short Video Site Douyin, and More
To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More
How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More
Is WeChat’s Short-Video Feature Suitable for Luxury Brands?
WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More
WeChat Channels: Will the New Feature Disrupt Short-Video Incumbents?
WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More
WeChat Launches Short-Video Feature In Beta & More
WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More
Video: Andy Lau Stars In New Cartier Short Film
As part of the launch of its new Tank MC model, the classic French brand sets its sights on the Asia market with a new commercial featuring the Hong Kong… Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
