Search Results: self-improvement
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
In Beijing, a Club for Self-Improvement Signifies a New Luxury for China’s Wealthy
In Beijing, a new members-only club is less a hub for exclusive entertainment, and more a space for members to learn how to elevate their lifestyles. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
China’s Top Blogger Becky Li Is Expanding In Unexpected Ways
Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet. Read More
Niche Influencer Categories on the Rise in China
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More
Why Wealthy Chinese are Pursuing Western Manners
In China, it seems like a paradox that Western manners could become important during a period of growing nationalism, but that's exactly what's happening. Read More
Why Luxury Brands Should Care About China’s “Single Aristocrats”
China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
