Search Results: second- and third-tier cities
Second- And Third-Tier Cities Powering Auto Sales
Although few outside of China may be unfamiliar with cities like Ningbo, Lanzhou, and Wenzhou, these small (by Chinese standards) cities still have untold numbers of prospective first-time buyers, on… Read More-
Despite Huge Potential Of China’s Second- & Third-Tier Cities, Luxury Brands Hobbled By Poor Management
As major luxury brands continue their march into China's second- and third-tier cities in an attempt to tap increasing spending power, many companies are finding their progress in these markets… Read More 
Pros and Cons of Luxury Brands Taking Runways to China
Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities. Read More
Will Brands’ Long-Tail Strategies in China Pay Off in 2020?
After an extremely complicated 2019, Western luxury brands are looking for some sense of stability or certainty in the China market in 2020. Read More
What Luxury Brands Need to Know About Their Future Cash Cow
As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More
Here are the Cities the Richest Chinese Live in, According to Hurun
Here is a list of Chinese cities, ranked by Hurun Research Institute, where the country's ultra high net worth individuals living in. Read More
High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline
When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
Consumers in China’s Lower-Tier Cities To Spend $10 Trillion By 2030
A report by the investment bank Morgan Stanley predicts that the purchasing power of Chinese consumers in lower-tier cities will reach $10 trillion by 2030. Read More
Luxury Brands Woo Chinese Market with Homegrown Talent
High-end labels are tapping into the talent of Chinese designers to target not only China's consumers, but in some cases, shoppers around the globe. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
