Search Results: sales
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales
Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
Hermès First-Half Results Are Grim, Except For Online Sales In China
The maker of the iconic Birkin bag, Hermès, is feeling the brunt of the pandemic, as its sales plunged by 42 percent over the second quarter. Read More
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
Can Phillips’ Online Auction Spark a New Model of Luxury Sales?
To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read More
Alibaba Surges Despite Weak Apparel Sales for March Quarter
Alibaba reported a negative impact in apparel sales during the March quarter but surpassed a milestone of $1 trillion in annual gross merchandising value. Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
Estée Lauder Is Hopeful About China As Quarterly Sales Shed 11%
As Estée Lauder sheds 11% net sales in third quarter of 2020, the group remains hopeful about a strong recovery for the mainland China cosmetics market. Read More
