Search Results: reality TV
Can This New Reality Show Make Chinese Streetwear Cooler?
Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More
Enhancing Brand Presence With Custom Reality Shows in China
Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
The Review: Spanish Luxury, Meilishuo IPO, and Reality Show ‘Fashion Master’
In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 16-20, 2018. Read More
‘Ultra Rich Asian Girls’ Brings Chinese Spin To Wealth-Flaunting Reality Shows
Think 'Rich Kids of Beverly Hills' with more gossip—in Mandarin—and you get an idea of a new Canadian web reality show about wealthy Chinese girls that's quickly gaining online traction… Read More
How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
Adidas and Nike Sales Plummet Following Boycotts
What happens when an icon can’t wear your clothes? No one wants them. Nike and adidas both reported a plummet in sales on China’s e-commerce channel, Tmall. Read More
Move Over C-Beauty, C-Pop is Up
Tencent’s reality show, Produce Camp 2021, has produced China’s latest boy band sensation, INTO1. But can it wow global audiences? Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
