Search Results: quarantine
WeChat Leapfrogs Chanel To Become Top China Brand
It’s a new dawn for luxury, with WeChat overtaking the storied French luxury label Chanel atop Campaign Asia-Pacific's list of top-100 brands in China. Read More
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
Fly Like An Eagle: Can The US Luxury Rebound Last?
US growth points to the reality that the market is, like China's, still emerging for luxury. The question is: How sustainable will this be? Read More
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
Bally’s Spring 2021 Collection is a Love Letter to Nature
The Swiss luxury house melds tradition and innovation through its digital-first strategy, presenting its Spring 2021 collection via a dedicated microsite. Read More
