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Search Results: qixi

  • Marketing

    4 Luxury Qixi Campaigns Capturing Hearts In China

    July 24, 2022  |   Share
    This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
  • Marketing

    8 Luxury Brands That Won Over Qixi Festival Shoppers

    July 30, 2021  |   Share
    Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
  • Fashion

    Labelhood Celebrates Qixi via the Romance of China’s Past

    July 23, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign

    August 20, 2015  |   Share
    The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
  • NFT

    Prada Captures China’s Attention With Help From The Metaverse

    August 8, 2022  |   Share
    To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
  • Fashion

    Can Marine Serre Bring Upcycling To China?

    August 4, 2022  |   Share
    Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
  • Marketing

    JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day

    August 4, 2022  |   Share
    JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
  • Marketing

    Fragrance x Accessory: How Chinese Brands Create Unexpected Collaborations

    July 30, 2022  |   Share
    Chinese fragrance brand Documents announced its collaboration with local accessory brand Yvmin, dropping a limited-edition gift box for the Qixi Festival. Read More
  • Retail

    Balenciaga Brings ‘Raw’ Aesthetic To New Chengdu Store

    July 29, 2022  |   Share
    From revamped interiors to exclusive products, Balenciaga’s new flagship store in Chengdu offers an elevated retail experience to lure consumers back. Read More
  • Marketing

    From Tom Ford To Loewe, China’s Week In Social

    July 16, 2022  |   Share
    The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 08/10/2022

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LVMHKeringRichemont
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