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Search Results: qixi

  • Marketing

    4 Luxury Qixi Campaigns Capturing Hearts In China

    July 24, 2022  |   Share
    This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
  • Marketing

    8 Luxury Brands That Won Over Qixi Festival Shoppers

    July 30, 2021  |   Share
    Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
  • Fashion

    Labelhood Celebrates Qixi via the Romance of China’s Past

    July 23, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign

    August 20, 2015  |   Share
    The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
  • Fashion

    How Does Bottega Veneta Earn Cultural Credibility In China?

    December 28, 2022  |   Share
    From its new Chinese New Year 2023 campaign to its Certificate of Craft program, Jing Daily delves into the Italian luxury house’s recent strategic moves. Read More
  • Marketing

    Looking Back: 2022’s Top 8 Global Campaigns In China

    December 27, 2022  |   Share
    Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
  • Presented By Max Mara

    Max Mara’s Business Strategy Delves Into China’s Youth

    November 27, 2022  |   Share
    Throughout 2022, Max Mara launched a series of initiatives in China translating its seven-decade legacy into Gen-Z-friendly language. Read More
  • Marketing

    Luxury Takes A Bite Out Of The Latest Collab Trend: 5-Star Afternoon Tea

    November 4, 2022  |   Share
    Five-star afternoon tea collabs have proven to be an organic traffic-driving formula. From De Beers to Chaumet, brands are helping themselves to the magic. Read More
  • Retail

    A Cheatsheet To China’s Retail Festivals, Part 2

    October 28, 2022  |   Share
    Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
  • Retail

    China’s Retail Festivals Cheatsheet, Part 1

    October 21, 2022  |   Share
    As we approach Singles’ Day, it’s easy to overlook other shopping festivals. Here's part one of our guide to China’s lucrative retail opportunities. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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