Search Results: product seeding
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
How Luxury Can Court China’s $6 Billion Swimwear Market
Luxury could lose out if it doesn’t think local. From tailoring designs to seeding on Xiaohongshu, dive into the dos and don’ts of Chinese swimwear. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
Navigating Douyin — A Guide For Luxury
Bytedance’s Douyin is becoming a leader in the e-commerce space. Jing Daily’s guide helps luxury brands understand its many services. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
Note To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
