Search Results: private traffic
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
Oscar de la Renta CEO: Chinese Traffic in the West Is ‘Up 400% This Year’
In an exclusive interview with Jing Daily, the brand's CEO Alex Bolen speaks about what he’s observed and why now, during a heated trade war, is the time for the… Read More
What Will It Take For China’s Private Helicopter Market To Lift Off?
Despite popularity with wealthy Westerners, private helicopters have yet to take hold among China's ultra-rich thanks to regulations and several other factors. Read More
Shanghai Airports See Surge In Private Jet Demand
According to figures released this week, Shanghai's airports have seen something of a private jet boom in the past year, with Pudong and Hongqiao recording a 43 percent rise in… Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
