Search Results: private traffic
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
Oscar de la Renta CEO: Chinese Traffic in the West Is ‘Up 400% This Year’
In an exclusive interview with Jing Daily, the brand's CEO Alex Bolen speaks about what he’s observed and why now, during a heated trade war, is the time for the brand to press onward in China. Read More
What Will It Take For China’s Private Helicopter Market To Lift Off?
Despite popularity with wealthy Westerners, private helicopters have yet to take hold among China's ultra-rich thanks to regulations and several other factors. Read More
Shanghai Airports See Surge In Private Jet Demand
According to figures released this week, Shanghai's airports have seen something of a private jet boom in the past year, with Pudong and Hongqiao recording a 43 percent rise in business jet traffic in the first eight months of this year. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
How Perfect Diary’s Puppy Marketing Broke The China Internet
We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
