Search Results: private traffic

Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

In an exclusive interview with Jing Daily, the brand's CEO Alex Bolen speaks about what he’s observed and why now, during a heated trade war, is the time for the brand to press onward in China. Read More

Despite popularity with wealthy Westerners, private helicopters have yet to take hold among China's ultra-rich thanks to regulations and several other factors. Read More

According to figures released this week, Shanghai's airports have seen something of a private jet boom in the past year, with Pudong and Hongqiao recording a 43 percent rise in business jet traffic in the first eight months of this year. Read More

As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More

We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More