Search Results: omnichannel
Get Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
JD.com’s Kevin Jiang On Luxury Going Omnichannel
JD.com announced that it’s going to make omnichannel solutions available to luxury brands. Jing Daily spoke with JD’s Kevin Jiang to learn more. Read More
The Virus Crisis Forces Retailers to Think Omnichannel
The coronavirus has dealt a major blow to luxury mall sales in China, but could this be an opportunity for companies to try new, hi-tech sales solutions? Read More
Bain: China’s Luxury Revolution Calls For Omnichannel Approach
As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of brands, retailers must embrace digital developments in order to keep up with the changing market. Read More
Will Farfetch Take the Lead in Online Luxury E-commerce?
Backed by Alibaba, Farfetch has aggressively expanded its footprint in China. Now, could fresh lockdowns push it ahead in the luxury e-commerce race? Read More
The Metaverse Brings a New Sense of Urgency to Luxury
When the digital transformation happened, luxury brands were slow to embrace the change. Why are they making the same mistake again? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
