Search Results: omnichannel
Get Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
JD.com’s Kevin Jiang On Luxury Going Omnichannel
JD.com announced that it’s going to make omnichannel solutions available to luxury brands. Jing Daily spoke with JD’s Kevin Jiang to learn more. Read More
The Virus Crisis Forces Retailers to Think Omnichannel
The coronavirus has dealt a major blow to luxury mall sales in China, but could this be an opportunity for companies to try new, hi-tech sales solutions? Read More
Bain: China’s Luxury Revolution Calls For Omnichannel Approach
As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of brands, retailers must embrace digital developments in order to keep up with the changing market. Read More
Will Xiamen Become The Next Aranya? Louis Vuitton Bets Big On Domestic Travel Boom In China
Luxury powerhouse Louis Vuitton is opening a pop-up store featuring its LV by the Pool collection. What’s the ambition behind the initiative? Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Max Mara’s Business Strategy Delves Into China’s Youth
Throughout 2022, Max Mara launched a series of initiatives in China translating its seven-decade legacy into Gen-Z-friendly language. Read More
