Search Results: omnichannel
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
JD.com’s Kevin Jiang On Luxury Going Omnichannel
JD.com announced that it’s going to make omnichannel solutions available to luxury brands. Jing Daily spoke with JD’s Kevin Jiang to learn more. Read More
The Virus Crisis Forces Retailers to Think Omnichannel
The coronavirus has dealt a major blow to luxury mall sales in China, but could this be an opportunity for companies to try new, hi-tech sales solutions? Read More
Bain: China’s Luxury Revolution Calls For Omnichannel Approach
As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of brands, retailers must embrace digital developments in order to keep up with the changing market. Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Loose-Fit Denim & China/US Gains Lift Levi’s
A rugged set of results from Levi Strauss — helped by a strong performance in China — is putting a spring in the company’s step. Read More
With An Eye To The Future, Moncler Is Winning The Long Game In China
With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project. Read More
