Search Results: nothing but thirty
Sex And The City Is Back, But Has Luxury Moved On?
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read More
Luxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
Will a Chanel Handbag Shortage Only Fuel Demand?
2021 has been good to Chanel. There’s been a great demand for handbags, causing shortages, and three price increases in China. But will 2022 be as kind? Read More
How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
Note To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Why Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read More
Why China Could Leapfrog the “Luxury E-commerce Wars”
With housebound consumers around the world doing more high-end shopping online, luxury’s longstanding resistance to embracing e-commerce has dissolved. Read More
