Search Results: newrank
Newrank’s China Social Media Content Report 2019
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
What Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?
The top-100 best-selling KOL campaigns on Douyin during the last 30 days provides interesting insights into Douyin marketing. Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
Op-Ed: As China Goes on Lockdown, Brands Should Rethink Community Building
With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More
Brands are Helping Super Fans Support Their Idols
Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
The Secret Behind the Most Profitable Fashion Media in China — GQ Lab
GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More
The Top 5 Ways WeChat Pros Grow their Comments Sections
Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
