Chinese beauty brands like Perfect Diary, Flower Knows, and Judydoll are conquering global markets with bold storytelling, innovation, and localization — but can they turn virality into lasting success?

In the face of steep tariffs set by the Trump administration, Shein can no longer offer ludicrously cheap pricing, diminishing its original unique selling point.

In 2025, Chinese beauty investors focus on rapid domestic growth and cultural relevance, while global giants prioritize scientific innovation, premium positioning, and long-term international scalability.

The boom of plush toy accessories spurs debate of whether the West is entering its own era of ‘kawaii’ consumerism.

Anderson’s Spring 2026 menswear debut at Hôtel des Invalides blends archival homage with contemporary innovation, sparking debate about Dior’s future direction among Chinese fashion enthusiasts.

The pop artist discusses his roots in 1980s New York, global brand collaborations, and his latest museum shows in Shanghai and New York.

From Asics’ booming list of collaborators, to Doublet’s fried egg hat with Kijima Takayuki, these are the Paris Fashion Week collaborations to know.

Chinese netizens respond with humor and nostalgia as Anna Wintour transitions out of her long-held role at American Vogue.

Louis Vuitton has single-handedly crafted an iconic landmark, dramatically reshaping the urban landscape of downtown Shanghai.

High-end labels discover untapped potential in Middle Eastern malls, where tech-savvy consumers, tourists propel growth. But impressing VIP shoppers takes more than spectacle.

Mac Cosmetics unveiled a piano-inspired flagship at China’s top performing mall — Nanjing’s Deji Plaza. What makes it so attractive to consumers?

Hit-maker steers Louis Vuitton in a new direction, focusing on refinement and subtle storytelling over the usual spectacle.

U.S.-based netizens are flocking to the Chinese app en masse in preparation for TikTok’s closure.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.

As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.

The packing tape-look-alike bracelet was met with humor and criticism in China.