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Search Results: masculinity

  • Market Analysis

    Decoding The Future Of Masculinity In China

    June 17, 2021  |   Share
    In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
  • Fashion

    Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri 

    March 12, 2021  |   Share
    By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
  • China’s Changing Masculinity Propels a Brand New Idol

    October 22, 2019  |   Share
    What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
  • How Should Luxury Brands Represent Masculinity in China?

    July 26, 2019  |   Share
    Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
  • Beauty

    In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement

    July 7, 2019  |   Share
    Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
  • Is Chinese Masculinity in Crisis or an Opportunity for Brands?

    December 7, 2018  |   Share
    There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
  • Marketing

    La Mer’s Ocean Conservation Makes Waves in China

    June 11, 2022  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
  • Marketing

    Inclusive Marketing Matters in China

    May 1, 2022  |   Share
    Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
  • Beauty

    3 Key Takeaways From Xiaohongshu’s Beauty Trend Report

    April 21, 2022  |   Share
    With the 2022 Xiaohongshu Beauty Trends Report out this month, Jing Daily highlights three key takeaways to help brands navigate the platform. Read More
  • Consumer Insights

    What’s Behind China’s E-boy Trend

    April 19, 2022  |   Share
    Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

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