Search Results: masculinity
Decoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
La Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
