Search Results: masculinity

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More

Chinese fashion brand Xu Zhi and the designer behind it are a testament to the staying power of China's rising design class. Read More

Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More

Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More