Search Results: luxury brands
Why Striving For ‘Best In Class’ Service Creates Zero Value For Luxury Brands
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction, Daniel Langer explains. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
‘Living In The Present’: What Chinese Individualism Means For Luxury Brands
Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
What Would A Recession Mean For Luxury Brands?
At times of crisis, it’s tempting for brands to consider promotions and even price reductions. But this is a recipe for self-destruction. Read More
Why Kayne West’s Self-Destruction Should Scare Luxury Brands
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Read More
‘I Am Not Your Server’: Luxury Brands Will Self-Destruct By Alienating Their Best Clients
Since the pandemic many brands have lowered their service standards. There is a tipping point — where customers will simply not accept this anymore. Read More
‘A Small, Concrete Happiness’: Why Luxury Brands In China Love Cafés
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touchpoints and growth areas. Read More
