Search Results: luxury brands
What luxury brands can learn from Zara’s new China livestream concept
Amid the flurry of fast-paced, hard-selling livestreams, Zara is rolling out a more calm and choreographed concept. Is this a strategy luxury brands could use? Read More
Gucci’s debut, digital avatars, and a marriage wave: Luxury brands welcome Singles’ Day 2023
Despite concerns about China’s slowing growth, luxury brands are pulling out all the stops on Tmall Luxury Pavilion to capture consumer spending. Read More
What Q3 results reveal: Why some luxury brands are in crisis while others outperform
While the more “quiet” luxury brands like Hermès and Brunello Cucinelli confirmed strong demand in Q3, other brands like Gucci disappointed. Read More
Be excitingly boring: How luxury brands can thrive in times of uncertainty
While a luxury brand's core message should remain steadfast and perhaps "boring" in a way, there is room for excitement in how that message is conveyed. Read More
Luxury brands add cultural twists to their Mid-Autumn Festival gift boxes in 2023
In addition to mooncakes, teas and incense have become go-to gifts for luxury brands wanting to treat their customers this Mid-Autumn Festival. Read More
How Luxury Brands Stay Ahead with New Technologies — Planning for the future
Generative AI is transforming content creation and brand communication. Luxury brands are utilizing it for campaigns, with significant profit potential. Challenges of creative ownership and legal complexities must be navigated.… Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
From boom to uncertainty: Luxury brands face uphill battle as China’s growth slows
Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. Read More
LeBron and Thom Browne’s fashion slam dunk: Luxury brands team up with NBA and NFL stars
Luxury fashion sponsorships were once reserved for elitist sports like tennis or polo. But now, sports with mass appeal like soccer and basketball are looking to luxury fashion to elevate… Read More
What luxury brands can learn from Apple’s viral ‘Buddhist’ livestream
Apple, Dior, Gucci and Versace dip their toes in livestreaming as the format evolves away from discount culture to high-quality content in China. Read More
