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Search Results: localization

  • Consumer Insights

    ‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023

    January 6, 2023  |   Share
    Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
  • Marketing

    How Fashion Brands Can Craft An Effective Glocalization Strategy

    August 12, 2022  |   Share
    Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
  • Head of Tmall Fashion on Localization Strategies for Luxury Brands

    October 3, 2017  |   Share
    Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
  • Why Localization Is Vital To Chinese Luxury Marketing

    March 10, 2014  |   Share
    When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
  • Bulgari’s Shanghai Flagship: A Lesson In Localization

    January 16, 2013  |   Share
    Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities… Read More
  • DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization

    December 5, 2012  |   Share
    As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers. Read More
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    VIP Service, Subtle Localization: Retail Execs Share Tricks Of The Trade In Shanghai

    June 9, 2011  |   Share
    At the World Department Store Forum, attendees shared some of their favored techniques for tapping the spending power of Chinese shoppers--a topic of greater importance not only for department stores,… Read More
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    Will We Soon See “Real Luxury Localization” In China?

    July 21, 2010  |   Share
    With China projected to have 65 million potential luxury consumers by 2020 and set to be the world's largest single luxury market by 2015, luxury brands know they can't afford… Read More
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    Samsung Sponsors Chinese Cultural Events Amid Intense Localization Campaign

    June 9, 2010  |   Share
    This week, Samsung became the latest company to sponsor a large-scale cultural event in China, lending its name to the production of the opera "Dream Flower" (梦里落花) at Beijing's National… Read More
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    Pernod Chairman Discusses China Localization Strategy

    April 12, 2010  |   Share
    While the sight of good scotch being mixed with soft drinks may make scotch purists feel faint, the parent brand of Chivas Regal, Pernod Ricard, owes the vast majority of… Read More
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