Search Results: localization
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
Bulgari’s Shanghai Flagship: A Lesson In Localization
Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities… Read More
DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization
As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers. Read More
VIP Service, Subtle Localization: Retail Execs Share Tricks Of The Trade In Shanghai
At the World Department Store Forum, attendees shared some of their favored techniques for tapping the spending power of Chinese shoppers--a topic of greater importance not only for department stores,… Read More-
Will We Soon See “Real Luxury Localization” In China?
With China projected to have 65 million potential luxury consumers by 2020 and set to be the world's largest single luxury market by 2015, luxury brands know they can't afford… Read More -
Samsung Sponsors Chinese Cultural Events Amid Intense Localization Campaign
This week, Samsung became the latest company to sponsor a large-scale cultural event in China, lending its name to the production of the opera "Dream Flower" (梦里落花) at Beijing's National… Read More -
Pernod Chairman Discusses China Localization Strategy
While the sight of good scotch being mixed with soft drinks may make scotch purists feel faint, the parent brand of Chivas Regal, Pernod Ricard, owes the vast majority of… Read More
