Search Results: local brands
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Made by China: Luxury Outlet Mecca Shanghai Village Has Major Goals for Local Brands
Shanghai Village's boutique Chuang x Yi brings Chinese consumers looking to support local designers both emerging labels and known names like Ji Cheng and Babyghost. Read More
China Shopper Report: Local Brands Gain Ground On Foreign Rivals
From skincare to baby formula, a new Bain report finds that foreign brands are losing their cachet to Chinese competitors. Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
How C-beauty Brands Tapped Ethnic Culture To Resonate With Local Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from Huaxizi, HomeFacial Pro, and Burberry. Read More
R3 December List: What Mo&Co.’s New Local Brand Ambassador Says about the Rise of Chinese Brands
As Chinese fashion makers and consumers gain confidence; many opt-outs of having a Western ambassador to validate their brands. Read More
Versace Repeats the D&G Disaster: To Sell Global, Luxury Brands Need to Think More Local
Versace loses brand ambassador, Yang Mi, and possible future market share after a T-shirt blunder indicating Hong Kong and Macau as independent territories. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
