Search Results: livestream
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read MoreVirtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read MoreWhat luxury brands can learn from Apple’s viral ‘Buddhist’ livestream
Apple, Dior, Gucci and Versace dip their toes in livestreaming as the format evolves away from discount culture to high-quality content in China. Read MoreChina’s new ‘quiet selling’ livestream trend is good news for luxury
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi. Read MoreWhat China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read MoreBilibili Joins Double 11’s Livestreaming Sales Battle
Video sharing platform Bilibili just launched a new livestreaming function in a bid to revamp its loss-making business. But is it too late? Read MoreThe Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read MoreStruggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read MoreA Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More