Search Results: live-streaming

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More

Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More

This millennial entrepreneur has turned a traditional family business of pearl harvesting into a booming success. His secret? Live-streaming. Read More

There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More

With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More

With Hilton taking the lead, tour and hospitality companies are getting live-streaming KOLs to woo Chinese jetsetters with authenticity. Read More

New live-streaming regulations are aimed at restricting live broadcasting of impromptu and salacious content over social media networks. Read More