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Search Results: li jiaqi

  • Tech

    Everybody Wants To Be The Next Li Jiaqi

    May 1, 2021  |   Share
    China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
  • Beauty

    Luxury Brands in China: Beware The Wrath Of Li Jiaqi

    April 2, 2020  |   Share
    After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
  • Tech

    What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?

    March 6, 2023  |   Share
    The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
  • Fashion

    Top Chinese Breakout Brands From Lingerie To Loungewear In 2022

    December 26, 2022  |   Share
    China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
  • Tech

    What China’s Cross-Platform Livestreaming Freedom Means For Luxury

    December 9, 2022  |   Share
    Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
  • Influencers

    ‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans

    November 6, 2022  |   Share
    ‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
  • Consumer Insights

    Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?

    October 20, 2022  |   Share
    The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
  • Earnings Brief

    Tod’s Returns To Profitability While Nike Feels The China Squeeze

    October 8, 2022  |   Share
    Despite beating estimates and boosting global sales, Ferragamo, Tod’s, and Nike all felt the effects of China’s COVID-19 restrictions on their bottom line. Read More
  • Influencers

    The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise

    October 6, 2022  |   Share
    Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
  • Industry Profiles

    China’s Lipstick King Returns After Tank Cake Controversy

    September 21, 2022  |   Share
    After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Read More
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