Search Results: li jiaqi
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
What China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
Tod’s Returns To Profitability While Nike Feels The China Squeeze
Despite beating estimates and boosting global sales, Ferragamo, Tod’s, and Nike all felt the effects of China’s COVID-19 restrictions on their bottom line. Read More
The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
China’s Lipstick King Returns After Tank Cake Controversy
After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Read More
