Search Results: lancome
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Ranked Top in Q1
Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
Hainan Island: Luxury Opportunity Or a Trap?
McKinsey & Co.’s latest report states that travelers will return to Hainan even after international travel resumes, projecting tenfold growth by 2025. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
