Search Results: ju xiaowen
After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Prada Leveraged China First Strategy To Drop Its Next “IT” Bag
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
At NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
Valentino’s Haute Couture-Meets-Streetwear Experiment in China
Valentino wants to bring haute couture and streetwear together to its important consumers in China, who represent 30 percent of the global business. Read More
Luisa Via Roma’s CEO on Navigating China’s Luxury Market
Jing Daily sat down with Andrea Panconesi to learn more about Luisa Via Roma's plans for retail innovation and expansion in China. Read More
Fashion Houses Fight for Market Share in the Booming Chinese Shoe Market
Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More
