Search Results: jackson yee
R3 October Celebrity Ranking: All Eyes On 18-Year-Old Power Star Jackson Yee
Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film Better Days, which dominated social media in October. Read More
Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More
Can Tiffany’s New Face Fuel Its China Market?
Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More
How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador
Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
How Has Jaeger-LeCoultre Localized Heritage Storytelling In China?
Luxury watchmaker Jaeger-LeCoultre named the 21-year-old actor as its new global ambassador, signaling its growing ambitions to win over Chinese Gen Z. Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
The Winners and Losers of 2021
As 2021 draws to a close, Jing Daily looks at the winners and losers of the local and international brands vying for the dynamic China market. Read More
