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Search Results: influencers

  • Five Influencers Shaping China’s Fashion Industry

    December 27, 2020  |   Share
    Jing Daily’s Community Profiles highlight the influencers who are making their mark on China’s fashion industry. Here’s what luxury can learn from them. Read More
  • Why Most Foreign Brands Become Popular in China Because of Influencers

    October 15, 2020  |   Share
    Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
  • How Are Chinese Travel Influencers Handling COVID-19?

    May 28, 2020  |   Share
    Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
  • COVID-19 Has Hurt China’s Influencers (Or Has It?)

    March 11, 2020  |   Share
    China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
  • 8 Ways E-commerce Influencers Court Consumers in China

    January 10, 2020  |   Share
    Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
  • Are Virtual Influencers the Future of Luxury Retail?

    October 14, 2019  |   Share
    It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
  • Can Virtual Influencers Make Luxury Brands’ Dreams Come True?

    June 24, 2019  |   Share
    Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
  • The Future of Luxury

    Brands Need China Influencers More Than They Realize

    May 27, 2019  |   Share
    Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
  • Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More

    May 18, 2019  |   Share
    China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More
  • How Chinese Influencers Calculate Their Fees

    April 3, 2019  |   Share
    Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/09/2021

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