Search Results: influencer

Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More

Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More

Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More

COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More

Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More

China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More

Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More

It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More