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Search Results: iQiyi

  • Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More

    February 29, 2020  |   Share
    Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
  • Influencers

    China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?

    January 5, 2023  |   Share
    The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
  • Tech

    Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?

    December 1, 2022  |   Share
    ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
  • Fashion

    Introducing China’s ‘Mountaincore’ Fashion

    October 13, 2022  |   Share
    As "mountaincore" takes Chinese social media by storm, local buyer stores are rushing to cater to the growing appetite for outdoor apparel. Read More
  • Content Commerce

    Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

    September 27, 2022  |   Share
    As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
  • Influencers

    Why Brands Can’t Miss Out On China’s Latest TV Hit

    August 31, 2022  |   Share
    Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
  • Marketing

    Ray-Ban Looks To China’s Eyewear Market With New Ambassador

    July 21, 2022  |   Share
    Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read More
  • Marketing

    Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know

    June 17, 2022  |   Share
    Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
  • Consumer Insights

    What the ‘Sisters Who Make Waves’ Sensation Says About Chinese Shoppers

    June 6, 2022  |   Share
    The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
  • Beauty

    Beauty and Gaming: A Collabs Match in Heaven

    May 30, 2022  |   Share
    Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
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