Search Results: iQiyi

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More

Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More

Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More

This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More

Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More