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Search Results: iQiyi

  • Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More

    February 29, 2020  |   Share
    Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
  • Influencers

    Move Over K-Pop, C-Pop Is Hitting High Numbers

    March 15, 2023  |   Share
    New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
  • Fashion

    All To Play For: Brands Get Creative With Mahjong To Win Over Consumers

    March 13, 2023  |   Share
    Brands like Hermès, Louis Vuitton, even Durex, are giving the traditional game a makeover. Jing Daily surveys how brands are creatively updating mahjong and the pitfalls to avoid. Read More
  • Market Analysis

    The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight

    February 23, 2023  |   Share
    “Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations. Read More
  • Influencers

    China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?

    January 5, 2023  |   Share
    The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
  • Tech

    Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?

    December 1, 2022  |   Share
    ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
  • Fashion

    Introducing China’s ‘Mountaincore’ Fashion

    October 13, 2022  |   Share
    As "mountaincore" takes Chinese social media by storm, local buyer stores are rushing to cater to the growing appetite for outdoor apparel. Read More
  • Content Commerce

    Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

    September 27, 2022  |   Share
    As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
  • Influencers

    Why Brands Can’t Miss Out On China’s Latest TV Hit

    August 31, 2022  |   Share
    Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
  • Marketing

    Ray-Ban Looks To China’s Eyewear Market With New Ambassador

    July 21, 2022  |   Share
    Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read More
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