Search Results: iQiyi
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
All To Play For: Brands Get Creative With Mahjong To Win Over Consumers
Brands like Hermès, Louis Vuitton, even Durex, are giving the traditional game a makeover. Jing Daily surveys how brands are creatively updating mahjong and the pitfalls to avoid. Read More
The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight
“Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations. Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
Introducing China’s ‘Mountaincore’ Fashion
As "mountaincore" takes Chinese social media by storm, local buyer stores are rushing to cater to the growing appetite for outdoor apparel. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Why Brands Can’t Miss Out On China’s Latest TV Hit
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
Ray-Ban Looks To China’s Eyewear Market With New Ambassador
Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read More
