Search Results: iQiyi
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
What the ‘Sisters Who Make Waves’ Sensation Says About Chinese Shoppers
The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
Is Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More
C-Beauty Brand Girlcult Taps the Euphoria Hype
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The High Price of China’s Work Culture
China’s online home for fans of anime, comics and games, or ACG, is trending. For all the wrong reasons. Read More
