Search Results: gogoboi
Trending in China: Gogoboi’s 3-Month-Old Daughter Gets a WeChat Account
From Gogoboi's daughter's Wechat to rumors about JD's merger with vipshop, here are the topics Chinese consumers are buzzing about on social media today. Read More
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
Gogoboi Teams Up with Western E-Commerce Retailers to Sell Luxury on WeChat
The top-ranked Chinese fashion blogger is selling a curated selection of products from sites like Yoox, Farfetch, and Revolve. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
