Search Results: gogoboi
Trending in China: Gogoboi’s 3-Month-Old Daughter Gets a WeChat Account
From Gogoboi's daughter's Wechat to rumors about JD's merger with vipshop, here are the topics Chinese consumers are buzzing about on social media today. Read MoreGivenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read MoreGogoboi Teams Up with Western E-Commerce Retailers to Sell Luxury on WeChat
The top-ranked Chinese fashion blogger is selling a curated selection of products from sites like Yoox, Farfetch, and Revolve. Read MoreFrom Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read MoreFERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis. Read MoreDecoding Ralph Lauren’s New China Strategy
Ralph Lauren unveiled a new store in Chengdu and the first Ralph’s Bar in China. How has the corporation built its key city ecosystem approach? Read MoreHow Brands Gear Up For This Year’s Holiday Season In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Florasis, Tiffany, and Dior. Read MoreAgainst Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read MoreAt London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read MoreHow Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More