Search Results: gen z
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
CollaBrands: The Partnerships That Delight Global Gen Z
One of the most significant content-commerce collaborations we saw this week was Amazon Music’s announcement on plans to work with participating musical artists to sell merch via the artist’s pages. Read More
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Many luxury brands are reluctant to shift their focus to Generation Z. But underestimating the importance of young consumers can put their future in peril. Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
How Short Video Platforms Are Shaping Gen Z Consumer Behaviors
Short video apps like Douyin and TikTok demonstrate that consumers are ready to engage with personalized advertising and authentic branded content. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
