Search Results: gen z
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
Gold Is Gen Z’s New Best Friend
Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Gen Z Lays Down the Gauntlet for Luxury
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read More
Why Modern Collectibles Are Built for Gen Z
As young consumers swap exclusivity for inclusivity, brands need to learn to exchange inflated prices for authentic cultural value. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
