Search Results: fendi
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Fendi Opens a New Chapter of Its History in Shanghai
Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, representing a major step forward for the brand. Read More
Fendi Blends Star Power and Fashion in the Latest WeChat Mini Game
Collaborated directly with WeChat for a month, Fendi's latest Mini Program the very first WeChat game in the luxury industry. Read More
Chanel and Fendi After Karl Lagerfeld
The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More
Fendi, the ‘Incremental Innovator,’ to Focus Digital Marketing Efforts on China
Fendi's chief executive, Pietro Beccari, reveals in an interview how influencers and digital marketing have given the brand new appeal to young audiences. Read More
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More
Meet Mr. Bags, China’s Handbag Guru Who’s Captured the Attention of Fendi and Galeries Lafayette
He may have studied international relations, but it's his expertise on the luxury purse scene that is helping KOL Tao Liang—aka Mr. Bags—connect big-name brands and department stores with Chinese… Read More
Rimowa Unpacks More Offline Retail In China
Luxury suitcase maker Rimowa has opened a new store in Beijing Sanlitun as part of its retail expansion and store experience strategy in Asia. Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
