Search Results: double 11
L’Oréal Won Double 11, But At What Cost?
After topping Tmall’s Double 11 cosmetics sales ranking, L’Oréal has been accused of false advertising. How can the brand gain back consumer trust? Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Will Shanghai’s Double 5 Become the New Double 11?
As one of many steps to reignite China’s consumer spending, the Shanghai government has created the Double 5 festival hoping to increase retail spending. Read More
Can Double 12 Still Make a Dent?
In the shadow of China’s largest shopping festival, Double 11, the year-end shopping bonanza, Double 12, has struggled to retain its relevance. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers
In China, Valentino has successfully introduced itself to younger millennials and Gen Z consumers while attracting others to take a fresh look. Read More
Moncler Doubles Pre-Pandemic Revenues in China
Consolidating Stone Island’s results for the first time, Moncler saw its group revenue jump 57 percent to $736 million in H1 2021. Read More
Double Five Festival Features A Stronger Digital Yuan
On the occasion of the “Double Five” shopping festival, Shanghai, Suzhou, and Jiaxing are piloting cross-provincial, multi-domain digital currency trials. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
In a challenging year of lockdowns and capacity limitations, K11's swift digital response ensured its sales saw immense growth in the second half of 2020. Read More
