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Search Results: direct-to-consumer (DTC)

  • Content Commerce

    What Is Luxury’s Next DTC Opportunity in China?

    April 13, 2021  |   Share
    Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
  • Content Commerce

    How China’s Shein Conquered Global Social Media

    April 9, 2021  |   Share
    As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
  • Content Commerce

    2021 Could Be the Year of “Designer DTC”

    December 29, 2020  |   Share
    In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
  • Content Commerce

    Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down

    August 30, 2022  |   Share
    Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
  • Content Commerce

    CollaBrands: The New High-Performance Active Lifestyle Collabs 

    March 25, 2021  |   Share
    Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
  • Presented By Tong

    Why China’s Young Consumers Love Brand Collaborations

    December 17, 2020  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
  • Market Analysis

    Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home

    October 29, 2020  |   Share
    Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
  • Retail

    Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer

    October 20, 2020  |   Share
    For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
  • Companies

    Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?

    October 1, 2020  |   Share
    How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
  • Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?

    July 12, 2018  |   Share
    Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
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