Search Results: direct-to-consumer (DTC)
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Grading Luxury Brands’ Digital Efforts in 2017
In 2017, several major luxury brands finally realized the importance of developing a comprehensive digital strategy to cater to affluent Chinese consumers. Read More
