Search Results: digital
Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021
Jing Daily sister publication Jing Culture & Commerce has released “Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021”, the first report to focus on livestreaming in the context of cultural institutions. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
Nike China Cuts 400 Jobs to Make Way for Digital
Nike China has announced plans to lay off 400 employees from Mainland sites, which might be due to the brand’s faster-than-expected digital sales growth. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
Digital Connections: What Arts Organizations Can Learn From China’s Livestreaming Trend
Join Jing Culture & Commerce, Fliggy, the travel services platform of Alibaba, and The British Museum for an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. During the webinar on Thursday, October 29, 2020, we’ll discuss the booming livestreaming sphere in China, the changing landscape of museum audience engagement during ... Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
How Emerging Beauty Players Tap Into China’s Digital Market
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Labelhood, Perfect Diary, and Ocean Glam. Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
