Search Results: content-commerce
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
Loewe Turns a Content-Commerce Page With “A Show in the News”
While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China
Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
Sotheby’s Takes a Content-Commerce Leap With Bulgari
The Covid-19 pandemic has seen virtually every major global brand accelerating their digital initiatives through e-commerce, with more seeking to add livestreaming into the mix to reach and sell to… Read More
Content-Commerce Could Be a Lifeline for Universities in Need of Foreign Students
For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
End of British Tax Refund Program Hands Europe a Content-Commerce Opportunity in China
British luxury boutiques and retailers are poised to see a hit to the travel retail, when the United Kingdom formally ends its VAT Retail Export Scheme. Read More
Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
