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Search Results: content-commerce

  • Market Analysis

    Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce

    November 16, 2021  |   Share
    While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
  • Content Commerce

    Loewe Turns a Content-Commerce Page With “A Show in the News”

    March 11, 2021  |   Share
    While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
  • Market Analysis

    Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?

    February 25, 2021  |   Share
    Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020?  Read More
  • Content Commerce

    Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China

    February 4, 2021  |   Share
    Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
  • Content Commerce

    Sotheby’s Takes a Content-Commerce Leap With Bulgari

    February 2, 2021  |   Share
    The Covid-19 pandemic has seen virtually every major global brand accelerating their digital initiatives through e-commerce, with more seeking to add livestreaming into the mix to reach and sell to… Read More
  • Content Commerce

    Content-Commerce Could Be a Lifeline for Universities in Need of Foreign Students

    December 16, 2020  |   Share
    For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read More
  • Marketing

    CCI Q&A: Steven Ekstract on the Year in Content-Commerce

    December 15, 2020  |   Share
    As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
  • Retail

    End of British Tax Refund Program Hands Europe a Content-Commerce Opportunity in China

    November 26, 2020  |   Share
    British luxury boutiques and retailers are poised to see a hit to the travel retail, when the United Kingdom formally ends its VAT Retail Export Scheme. Read More
  • Retail

    Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China

    November 17, 2020  |   Share
    In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
  • Companies

    Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s

    July 21, 2020  |   Share
    Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 08/12/2022

Index LevelDaily Change% Change
245.30+$1.830.75%
LVMHKeringRichemont
+$1.37+$0.5+$0.03
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