Search Results: collaboration

In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More

Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More

In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More

Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More

Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More

From Supreme and Rimowa to Kith and Tumi, here is a round-up of top five luxury luggage collaborations that appeal to the Chinese market. Read More

With its collaboration with Shanghai's exclusive Kee Club, Armani Hotel Dubai hopes to raise awareness of the trade and cultural opportunities between the UAE and China. Read More

The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More

While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More

Here's why some Chinese consumers felt the Masters capsule handbag collection missed the mark. Read More