Search Results: burberry
Burberry Unveils New Flagship Store in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Kering & Burberry Lead China’s Latest International Import Expo
This November, the world's leading luxury and beauty companies will attend the fourth China International Import Expo (CIIE) in Shanghai. Read More
Can Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read More
Burberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read More
What’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
Burberry’s Sales Rebound Sparks Hope for Luxury Retail
Burberry expects Q4 sales to be 28 to 32 percent higher than the same period last year, reinstalling confidence in the luxury industry. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
