Search Results: bosideng
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China
China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long? Read More
Bosideng Shifts UK Strategy To Emphasize Chinese Design
As part of a branding change for its UK branch, the Chinese clothing label replaces its British designers with a China-based team. Read More
Bosideng Brings ‘Chinese Sensibility’ To U.S. Menswear Market
The fashion brand known in China for its down coats and 11,000 stores continues its global expansion with a foray into the U.S. market. Read More
Quote Of The Day: Bosideng Goes West To Go East
“The majority of Chinese consumers still prefer Western brands..." Read More
Bosideng: Fast Fashion From China Goes Upscale in London
As Bosideng's London flagship approaches the one-year mark, the company's CEO reflects on the brand's overseas direction. Read More
The Designers Behind Chinese Label Bosideng’s International Expansion
It may not be a household name in London quite yet, but the Chinese menswear label Bosideng is tackling the market by underplaying its "Chinese-ness" and enlisting the help of… Read More-
Chinese Retailer Bosideng Chases London Dream (Video)
Despite the brand's massive investment, global ambitions and intent on positioning itself as a more "upmarket" label in London, Bosideng's chances outside of China are far from certain. Read More -
Does Chinese Retailer Bosideng Have A Chance In London?
Virtually unknown outside of its native country, where it operates over 10,000 retail outlets, on July 26 the Chinese retailer Bosideng is set to open its first overseas flagship in… Read More
