Search Results: bloggers
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
The 8 Most Powerful Beauty Bloggers in China
Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You
A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
Gucci’s Pitti Palace Show Sees More Chinese Fashion Bloggers Than Celebrities
Italian luxury label Gucci invited more Chinese fashion bloggers than celebrities to its 2018 Cruise Collection show at the historic Pitti Palace. Read More
From Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)
Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
How Brands Can Navigate Chinese Fashion Bloggers’ ‘Red Envelope’ Culture
Chinese KOL endorsements don't come for free—but payment to bloggers may hinder their credibility with fans. Read More
