Search Results: berluti
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
Berluti Opens Its First Maison In China
LVMH menswear subsidiary Berluti has opened its first store in China carrying its entire product offering in Shanghai as part of a twenty-store global expansion for 2013. Read More
Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival
Luxury and beauty brands reported stellar results during the 618 shopping festival. But the silence around platforms’ GMV figures hints at underlying consumer concerns. Read More
All To Play For: Brands Get Creative With Mahjong To Win Over Consumers
Brands like Hermès, Louis Vuitton, even Durex, are giving the traditional game a makeover. Jing Daily surveys how brands are creatively updating mahjong and the pitfalls to avoid. Read More
Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?
The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
Beauty Giant Estée Lauder Plays the Long Game
A temporary dip in China sales is not alarming Estée Lauder. Rather, the US beauty conglomerate is largely confident in investing in the market. Read More
Jing Daily City Guide: Wuhan
The next Jing Daily city guide takes a look at Wuhan: a new tier-one city that offers access to Central China’s big spenders. Read More
5 Emerging Cities in China Luxury Brands Cannot Overlook
Jing Daily lists five emerging, non-top-tier cities with large amounts of high-net-worth individuals and explains their economic and cultural attributes. Read More
Will Luxury Brands Win Big on Singles’ Day?
Alibaba and JD.com are battling for luxury shopper attention at this year’s Double 11 shopping extravaganza. Which brands will benefit? Read More
