Search Results: Zhou Dongyu
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Burberry Packs London Show with Chinese KOLs as It Continues Millennial Push
Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More
‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
The Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show
Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read More
Dior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
