Search Results: Zhihu
How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu
Discover the winning ‘grass rooting’ strategies for China’s four main platforms — Xiaohongshu, Douyin, Weibo, and Zhihu. Read More
Why China’s Q&A Platform Zhihu is the Best Option for Beauty Brands
When it comes to knowledge about China’s sharing economy, the Q&A platform Zhihu shines. But its new marketing tool could change everything. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
The KOLs powering China’s sportswear boom
China’s sportswear market is surging thanks to the popularity of its fitness KOLs. Who are the top influencers driving this boom? Read More
How Celebrity Brands Can Build Durable Businesses In China
Celebrity brands like Drew House and Fenty Beauty are finding success in China. But beyond the appeal of their founders, how do these labels stay relevant? Read More
Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
What Is Off-White’s Place In China Without Virgil?
Virgil Abloh’s popularity helped secure Off-White’s status as a leading luxury brand. Eight months after his passing, can the label grow without him? Read More
What Is Off-White’s Place In China Without Virgil?
Virgil Abloh’s cult of personality helped secure Off-White’s status as a leading luxury brand. Eight months after his passing, can the label grow without him? Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
