Search Results: Zara
Zara Jumps On China’s E-Commerce Bandwagon
Now with more than 100 brick-and-mortar locations in more than 40 cities in China, on September 5 the Spanish fast fashion juggernaut Zara will launch its mainland Chinese online store, jumping on the country's multibillion-dollar e-commerce bandwagon. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
Will Luxury Players Embrace China’s D2C Revolution?
Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
Perfect Diary’s New Collaboration Proves Successful Without Appropriation
On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Luxury Brands Face a Grim Golden Week in Hong Kong
With ongoing protests in Hong Kong, the luxury segment, one of the world’s most developed and reliable markets, is bracing for a grim Golden Week. Read More
